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View All Press Releases| Cinema India Expo | 28 Mar 2011 |
UFO Moviez Brings 3D to Life at the Cinema India Expo 2011 Showfloor
UFO 3D Theatre and Demo Suite plans screening of the latest 3D content
28 March, 2011 (Mumbai, India): Cinema India Expo 2011, the only Hollywood - Bollywood event of its kind, has announced the participation of UFO Moviez India Limited (UFO), in its eleventh edition scheduled on 24th and 25th June, 2011 at the Renaissance Convention Centre, Powai, Mumbai. UFO will create the UFO 3D theatre where the latest 3D content will be screened during the course of the two-day conference and trade fair.
UFO Moviez specializes in delivering MPEG–4 High Definition content for Digital Cinema via satellite. It is one of the largest networks in the world delivering digital cinema over satellite with more than 2300 installations in India and Nepal. UFO has created an end-to-end Digital Cinema Solution supporting the film distribution and exhibition system and has brought in a 'First Day First Show' regime for film distributors and cinema owners, through its pioneering technology, infrastructure and unique pay per show business model. UFO is associated with Apollo International Limited, a part of the USD 1.5 billion Group Apollo.
UFO has rolled out its 3D initiative to convert the existing 2D screens to 3D screens in India, significantly expanding business prospects for the Indian Film Industry, while offering audiences a wider range of entertainment. UFO played a key role in bringing the Indian Premier League 2010 cricket tournament LIVE in HD to 700 theatres across India with the Finals and Semi-finals screened in 3D. UFO is planning on bringing more 3D screens and is commercializing its technology to the theatres in India, to deliver flexible, efficient, and cost-effective 3D Digital Cinema Systems. UFO plans to roll out 1250 screens by 31st March, 2013.
Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd. noted, “We are extremely thrilled to be associated with Cinema India Expo 2011 as it is a platform leading to innovation, value and choice for the Indian film industry. India is gearing up for a digital transition and we believe that such forums provide the platform for focused and directed change. UFO is proud to showcase its game changing 3D capabilities and innovative business model at this forum giving all a slice of the new wave of change in technology.”
For over a decade, Cinema India Expo has been India’s leading trade show and conference for the digital cinema industry in India and worldwide. It is a two day gathering of the global digital cinema community for face-to-face product exploration, networking, and creative content programming that addresses digital cinema in India and around the world. Formerly held in conjunction with PALM Expo, Cinema India Expo has now grown significantly and will be presented separately beginning from 2011.
As the thriving Bollywood production community presents and creates an increasing amount of 3D content, Cinema India continues to lead the industry with information from experts and insights into the latest environments for these evolving technologies.
Scrabble Entertainment, India's first 2K DCI Compliant Cinema deployment entity, is the presenting sponsor of Cinema India Expo 2011. Complementing the excitement and success of Scrabble Digital Initiative and Cinema India Expo in 2010, Digital Cinema in India is back to experience a transformation in a bigger and broader Show. Scrabble Entertainment has grown significantly in the Digital Cinema Industry in India and is proud to be affiliated with Cinema India Expo 2011. Ranjit Thakur, CEO, Scrabble said, “Since Scrabble is the only 2K DCI compliant entity in India and UFO Moviez has the largest non-DCI cinema platform, we are glad to come together to represent the industry and escalate our businesses to an all new level. Forums such as Cinema India Expo and the Scrabble Digital Initiative are the perfect impetus to the business.”
Createasphere, headquarted in Los Angeles, California, returns to Cinema India Expo for the second year to manage international sales and programming. Createasphere provides multi-tiered offerings to the entertainment technology sector including expos, events, professional educational sessions, and online content resource.
UFO Moviez at Cinema India Expo is a return engagement for the company and event as UFO shares a close association with Cinema India Expo with past exhibitors and frequent participants in the Digital Cinema Conference sessions. With the UFO 3D Theater and Demo Space for Cinema India Expo 2011, UFO strengthens its long-standing ties, in support of Cinema India Expo.
About Diversified Communications India
Diversified Communications India is a subsidiary of Diversified Communications, a global company with headquarters in the Eastern U.S. and divisions in the Western U.S., Australia, Canada, Hong Kong and the United Kingdom. Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through internationally acclaimed trade events, award-winning publications and eMedia. Diversified Communications India produces exhibitions that cater to the entertainment technology sector including PALM (Pro Audio/ Lighting /Music) Expo; Musician Expo; Cinema India Expo; the recently launched Info Communica Expo. The publishing division supports these industries with two publications: Studio Systems and Pro Sound Systems. (www.divcom.in)
About Createasphere
Createasphere is a global community builder for the entertainment technology industry, building and connecting communities and advancing technology and careers through expos, conferences, education and online offerings. Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Createasphere Entertainment Technology Expos in New York and LA, The Digital Asset Management Conference, in New York and Los Angeles, The DAMMY Awards in New York, Cinema India in Mumbai, and workshops focused on 3D, Canon EOS, REDucation, and Post Production Master Classes in the US and abroad. Createasphere is headquartered in Burbank, California (www.createasphere.com).
About Scrabble
Scrabble Entertainment was formed in the year 2007. Scrabble being India’s first 2K DCI Compliant Cinema deployment Entity aims to convert every multiplex in the country to the 2 K Digital Cinema Platform. The company has already contracted with the leading Exhibitors, Producers & Distributors in India to facilitate this conversion. Scrabble will act as an intermediary between content providers including major studios and independent distributors, and the exhibitor. Under a Virtual Print Fee (VPF) business model, Scrabble will finance the exhibitors’ transition to digital by collecting a negotiated “virtual print fee” from movie distributors & producers. Company Vision: To provide a Digital Platform to Indian and Hollywood Studios that will help them maximize revenues by providing a much wider day n date release and flexibility in show placement at a reasonable cost. This Digital Platform will also help Hollywood Studios release 3 D Films in India. It will help reduce the effects of piracy on Indian Entertainment sector (estimated loss USD 4 Billions per Year) Source: US India Business Council (USIBIC)Scrabble intends to convert all the Multiplex Screens to DCI compliant Digital Screens which will enable exhibitors to showcase alternative content and maximize revenues with a flexible advertisement model. (www.scrabbleentertainment.com)
For further information, contact:
India
Pooja Patil
Marketing Manager
Diversified Communications India Pvt. Ltd.
Tel: +91 22 2660 6150
ppatil@divcom.in
www.divcom.inPrachi Mujumdar
AVP - Marketing & Strategic Alliances
Scrabble Entertainment Pvt. Ltd.
Tel: +91 9920383828
prachi.mujumdar@scrabbleentertainment.com
www.scrabbleentertainment.comUS and International
Christine Purse
Ignite
Tel: +1 818 508 0450
Mob: +1 323 806 9696
chris@ignite.bz
