Press Releases

Cinema India Expo

03 May 2011

India to get a sneak peek of 4K technology at Cinema India Expo 2011

4K showcase to form a major highlight of the Scrabble Digital Initiative at Cinema India Expo

03 May, 2011 (Mumbai, India): Cinema India Expo, the only Hollywood - Bollywood conference of its kind in the world, will feature the demonstration of the latest 4K technology as a part of the Scrabble Digital Initiative. Cinema India Expo 2011, in its eleventh edition, is scheduled on 24th and 25th June, 2011 at the Renaissance Convention Centre, Powai, Mumbai.

Cinema India Expo 2011 is a stand-alone conference-cum-tradeshow for the digital cinema industry in India and worldwide. It is a two day gathering of the global digital cinema community for face-to-face product exploration, networking, and creative content programming that addresses digital cinema in India and around the world. Top content creators, packagers and distributors in digital cinema will attend the Cinema India Conference. The participants include a cross section of theatrical exhibitors, distributors, broadcasters, and others working in the business, engineering, and creative side of digital cinema.

Today, movie theaters around the world are on the threshold of a historic transformation from film to digital projection. The conversion of the Indian cinema screens to digital technology is under way at a rapid pace, opening up a potential US$200 million equipment market in India, as per the findings of a market research conducted by Cinema India. The 4K digital projection technology enables theater owners to enhance the quality and flexibility of their presentations to their audiences. A deployment of around 6000 e-cinema screens across India and around 700 DCI compliant projection (2K) cinema screens installation in India is expected by the end of 2011. Amidst these technological advancements, Cinema India will host a series of 4K demonstrations by leading market players. Some of the major manufacturers like Christie, Sony, and Barco will highlight their innovations and technologies in 4K at the show floor of Cinema India. This showcase of 4k will form an essential part of the Scrabble Digital Initiative.

Scrabble Entertainment leads the 4K digital cinema deployment in India with Christie and a host of other leading technology suppliers. Being the presenting sponsor of Cinema India Expo 2011, Scrabble will present the Scrabble Digital Initiative to promote Digital Cinema and thus invite the Indian cinema exhibition industry to join the latest wave of 3D cinema. Ranjit Thakur, CEO, Scrabble Entertainment says, “It’s great to see support from exhibitors and technology providers on the 4k platform. India will soon be at par with Global Exhibitors. The idea behind the Scrabble Digital Initiative is to champion the revolution of Digital Cinema.”

Cinema India Expo 2011 is organized by Diversified Communications India in partnership with Createasphere. Createasphere, headquarted in Los Angeles, California, manages the international sales and programming of Cinema India Expo. Visit www.cinemaindiaexpo.com for more information.

About Diversified Communications India

Diversified Communications India is a subsidiary of Diversified Communications, a global company with headquarters in the Eastern U.S. and divisions in the Western U.S., Australia, Canada, Hong Kong and the United Kingdom. Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through internationally acclaimed trade events, award-winning publications and eMedia. Diversified Communications India produces exhibitions that cater to the entertainment technology sector including PALM (Pro Audio/ Lighting /Music) Expo; Musician Expo; Cinema India Expo; the recently launched Info Communica Expo. The publishing division supports these industries with two publications: Studio Systems and Pro Sound Systems. (www.divcom.in)

About Createasphere

Createasphere is a global community builder for the entertainment technology industry, building and connecting communities and advancing technology and careers through expos, conferences, education and online offerings. Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Createasphere Entertainment Technology Expos in New York and LA, The Digital Asset Management Conference, in New York and Los Angeles, The DAMMY Awards in New York, Cinema India in Mumbai, and workshops focused on 3D, Canon EOS, REDucation, and Post Production Master Classes in the US and abroad. Createasphere is headquartered in Burbank, California (www.createasphere.com).

About Scrabble

Scrabble Entertainment was formed in the year 2007. Scrabble being India’s first 2K DCI Compliant Cinema deployment Entity aims to convert every multiplex in the country to the 2 K Digital Cinema Platform. The company has already contracted with the leading Exhibitors, Producers & Distributors in India to facilitate this conversion. Scrabble will act as an intermediary between content providers including major studios and independent distributors, and the exhibitor. Under a Virtual Print Fee (VPF) business model, Scrabble will finance the exhibitors’ transition to digital by collecting a negotiated “virtual print fee” from movie distributors & producers. Company Vision: To provide a Digital Platform to Indian and Hollywood Studios that will help them maximize revenues by providing a much wider day n date release and flexibility in show placement at a reasonable cost. This Digital Platform will also help Hollywood Studios release 3 D Films in India. It will help reduce the effects of piracy on Indian Entertainment sector (estimated loss USD 4 Billions per Year) Source: US India Business Council (USIBIC)Scrabble intends to convert all the Multiplex Screens to DCI compliant Digital Screens which will enable exhibitors to showcase alternative content and maximize revenues with a flexible advertisement model. (www.scrabbleentertainment.com)

For further information, contact:

India
Pooja Patil
Marketing Manager
Diversified Communications India Pvt. Ltd.
Tel: +91 22 2660 6150
ppatil@divcom.in
www.divcom.in

Prachi Mujumdar
AVP - Marketing & Strategic Alliances
Scrabble Entertainment Pvt. Ltd.
Tel: +91 9920383828
prachi.mujumdar@scrabbleentertainment.com
www.scrabbleentertainment.com

US and International
Christine Purse
Ignite
Tel: +1 818 508 0450
Mob: +1 323 806 9696
chris@ignite.bz